Attractive Content: Value Over Growth
There are countless social media growing “strategies” out there including a large amount of them that simply do not work. There are follow and unfollow methods, engagement groups, paid followers, and so many more. The truth is, many of those do not work, but have you ever heard of the attraction method?
The attraction idea is based on the premise that your audience must be genuinely entertained, educated, or aesthetically pleased by your content. Sounds easy right? Well, yes, but we have to really focus on how this method is laid out to properly execute it. Let’s discuss how the audience attraction method would work.
Your Niche
Think of all your favorite influencers, celebrities, or athletes, they all have a specific niche or “market” that they continually tend to. Even stars that seem to have a wide audience fit a niche. For example, Kylie Jenner, has a huge audience, but she still fits the beauty and fashion niche the MOST because she is passionate about beauty and runs her own beauty brand. Similarly, you should find your niche. This does not mean that other content outside of this niche are disallowed, but it’s important to realize that the moment you become an “influencer” you are dedicating your social media to give a message. This message should (especially when you first start out) be narrowed to speak to one target audience.
Some examples of niches are listed below:
- Makeup
- Fashion
- Fitness
- Foodie
- Model
Your Values
Again, think of those you follow and admire… Not only do they have a niche, they have values that they continuously incorporate without you even noticing. These values are extremely important to their brand because values are essential what drives the connection between the influencer and each of their followers. Here is a great example:
You are a fitness blogger. Your values are not big muscle gain, but instead to be healthy and balanced with your diet and be consistent with your exercise schedule.
Do you see the value? Not all fitness influencers influence with this motto, and that’s what makes this influencer unique. This influencer is promoting a balanced lifestyle with emphasis on how she or he exemplifies that value through fitness.
One other example is with fashion:
You are a fashion blogger and you believe that designer makes or breaks an outfit and you constantly are posting images with Louis Vuitton and Prada.
Do you see the value? Instead of sustainable fashion or simple fashion, this influencer values having expensive taste. This influencer values money, high end materials, and quality and exemplifies that through her fashion style.
These values underlying in the influencers’ brands are what makes others connect to them.
Your Content
When it comes down to understanding what content to create, you have to consider what content aligns with the values your niche is communicating. Let’s continue with the designer fashion blogger. She or he believes that designer is how to make a statement in fashion and they would’t dare leave the house without their favorite Fendi jacket or Gucci ring. The content surrounding this fashion blogger is extremely reliant on them providing information on how others (who have the same values ) can style and wear their designer items in their style.
Let’s talk about a more casual, and less main stream example. For say, you are a mom and you want to influence other moms. Your values are safe and healthy alternatives for your kids, such as safer materials in toys, non-toxic foods, and recyclable baby items such as diapers and bottles. Your values are based on what you give to your kids on a daily basis, and if you notice, this should already be apart of your daily life because the content is built on the values you ALREADY have.
Does that make sense?
Whether you are aware or not – you have values that you live by everyday and those values is what should drive your content. You may be thinking that the niche you chose is out of range for what is already apart of your daily life and that is okay! You will realize over time that your brand may change, the important part is starting with something now and building it.
So What do I Post?
Great question. After you have picked out your niche, values, and content you may be wondering – so what do I even post?
Think less about your posts than you think you should, and here is why: people that are intrigued by your values want to see raw content that is associated with your values and therefore gain value back from your posts.
People want to see content that gives them value.
Back to our mom example, some content you might want to post are the brands that you use for your kids and the brands you don’t. You may want to share how you use particular products for your kids or how your kids use them. You may run into challenges that you know other moms face, and provide solutions for those challenges. These types of ideas are going to give you an audience that’s attracted to your content.
A great goal to have is to share solutions to your audience’s challenges and can be a powerful way to gain an audience. People are constantly searching for ways to solve their problems, it’s why shopping exists, and why people buy into infomercials on television. If you can define your niche, values, and your target audience’s challenges, then you can instantly provide them with content that gives them value because it solves their everyday problems.
Are You Ready to Try it?
This was just the smallest overview of how you get started with gaining an audience that is genuinely attracted to the content you create. If you are still unsure of what niche to choose, ponder what aspects of your life never go away: your hobbies, passions, dreams, etc.
Curious about what not to do to grow your account? Or maybe the 5 Biggest Fails of Instagram? Read about it on my blog!
Did you like this blog post? Please let me know in the comments what questions you have about this method and tap the heart below if you would like to read more blogs about how you can better attract a social media audience.
By, Delaney Lawrence
