First time throwing a marketing event or just need a new idea? Well you came to the right place!
Marketing events can really make a splash for your business. The goal of a marketing event can vary from simple brand awareness to gaining hot leads. Either way you want to excite people about your business and choose an event idea that leaves a lasting impression on your target audience.
As you may or may not know, I work in corporate marketing for a software company. We are an extremely innovative company and we often look for new ways to market. We recently had an opportunity to sponsor a hole at a golf tournament in Arizona. Despite COVID, we were able to safely make this happen and gain some positive connections in person. Amazing, I know!
I’m going to tell you how we planned out this marketing event and what our results were.
The Event Plan
We obviously were ecstatic that we could attend a COVID friendly event and get new leads. The gig was basically being assigned a hole on the golf course and doing what we wanted with it. We decided that we needed branded materials like a tent (especially to dodge the heat) and a table. There would also be other needs such as marketing giveaways and freebies. Here’s what we ended up ordering:
- A branded table cloth (and we borrowed a table from the event manager)
- A tent (Arizona was hot!)
- A prize wheel
- Marketing giveaways (We ordered branded gifts!)
- Golf balls (2 pack sleeves)
- Cooling towels
- Markers (poker chips)
- Drinks & snacks for golfers (especially water)
- Mints on the table (lifesavers)
- Hershey’s kisses
- A money gun
We also asked ourselves, “how do we make an impact at this event?”
The Marketing Event Idea: Prize Wheel
Let’s now discuss how we built out the prize wheel idea.
We bought this wheel off Amazon for about $60 – totally worth it! Not only is this bright and enticing, but it gives you endless possibilities. Our marketing team came up with golf related messaging that we put on the wheel for golfers to win a prize. We gave away our marketing materials, drink tickets, kisses (Hershey’s of course), and shot people with the money gun!
The Money Gun!
You can get a money gun right off of Amazon as well for about $20. People obviously LOVE this! And it’s loads of fun.
The prize wheel was a hit! Our goal was to build brand awareness and to collect leads. What we didn’t expect to do was positively impact every golfer with something fun and entertaining. Building relationships in business and business success are directly related, so spending time on this activity was definitely worth it.
Disclosure: I am an affiliate of Amazon and may make a small commission off your purchases that are linked in this blog. This by no means will cost you any money if you choose to purchase through here.
After the Event
This event was in Arizona and I am located in Washington, so we of course had packing and shipping to do. UPS and Fedex are always great carriers to help get your marketing materials home safely.
So now what? We did the event and now we have contacts and an experience.
After returning home from the event, our next step was to compile contact information and reach out to individuals who expressed interest. We did this by simply contacting those that were hot leads via email or phone. For the rest of the contacts we received, we decided to do direct mail marketing boxes.
I packaged up a little box for each attendee that included a thank you card for stopping by our table, a golf marker, business card, and extra golf balls (in case they lost a few in the rough!) This initiative is to keep our brand in their minds and to also enlighten each company they are from about our brand.
Marketing Event Results
All in all, this was a really fun and entertaining event! Our team members really enjoyed attending the event and sharing with the rest of the team how it went. I personally think this year was particularly special because of the pandemic. People were more thankful for the in person interaction and still felt safe since we were outside and at a safe distance.
Are you interested in hearing about more marketing ideas? Comment below!
By, Delaney Lawrence